SDG-Challenge University

The mission of the SDG-Challenge is to inspire and mobilize students and companies to work together on the Sustainable Development Goals (SDGs) of the United Nations (UN). These goals are set to combat climate change and to reduce the inequalities in the world.

Fifteen teams of the fifteen Dutch universities team up with a leading company to work together on a SDG-Challenge of the company.

The organisation of the SDG-Challenge developed a special “pressure-cooker”, so that the teams will come up with tangible and actionable ideas that will contribute to the SDGs.

During the final in Circl, all teams present their solutions in front of a professional jury. The team with the biggest potential impact wins!

“SDG-Challenge University” is a platform that activates students to critically think about present-day topics together with leading companies.

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Business partners & university teams

Which company teams up with which university team?
And what SDG-Challenge are they working on? Check it out below!

2020 Partners

Erasmus University Rotterdam
Rijksuniversiteit Groningen
Radboud Universiteit
Vrije Universiteit Amsterdam
Maastricht University
Universiteit Utrecht
Tilburg University
Wageningen University & Research
Technische Universiteit Delft
Technische Universiteit Eindhoven
Universiteit van Amsterdam
Nyenrode Business Universiteit
Maastricht School of Management
Universiteit Leiden
University of Twente

SDG-Challenge University Map


How it works

“SDG-Challenge University” links third-year Bachelor’s and Master’s students to
business partners with an eye for sustainability to work together on the SDGs.

1. Registration phase
Oct / Nov / Dec 2019

  • Selection of business partners
  • Business partners choose university teams
  • Recruitment & selection of university teams

2. SDG-Challenge (1 day)
Jan / Feb / Mar 2020

  • University team works with business partner on the SDG-Challenge through “pressure-cooker”

3. Final @ Circl
Jun 2020

  • Presentations solutions of the SDG-Challenges
  • Speeddates
  • Keynote speaker
  • Award ceremony by professional jury
  • Networking drinks

2020 Jury & Criteria

All university teams are judged on the potential impact on the company
(profit & people), the sector (people & planet) and society (people & planet).

Sandra Pellegrom

Dutch SDG Coordinator - Ministry of Foreign Affairs

Folkert van der Molen

Marketing Manager / SDG-enthusiast (Sustainalize)

Rik Thijs

Wethouder Klimaat & Energie at Gemeente Eindhoven

Martine de Vaan

Innovatie Manager - Rijksvastgoedbedrijf

Tatiana Glad

Co-Founder & Director of Impact Hub Amsterdam

Pieter Duisenberg

President VSNU

2019 Jury

Hugo von Meijenfeldt, head of jury 2019:

I noticed that the SDGs trigger the students to think better out of the box.


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SDG-Challenge is a concept of Soapbox B.V., partnered by Impact Hub Amsterdam Copyright © Soapbox B.V. 2009-2020
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